How To Make Your Press Release Newsworthy
The majority of press releases do little other than irritate the reader and get a similar treatment to that of spam email. If you want your press release to be treated more favourably and to engage the reader, you will need to take the time and effort to do so. We have compiled some tips to help;
Avoid Writing Marketing Gabble
Writing things such as ‘incredible’ or ‘don’t miss out’ will not entice readers to want to keep reading. Releasing news about your company, service or product should be something that is taken seriously and therefore should not be thrown together in a colloquial manner. When considering this factor, jargon and buzz words should be avoided at all costs as they are not fitting with a professional press release.
A press release features new and exciting news, just as a news article would on the front page of your favourite tabloid. Allow your press release to tell a story that the whole world will want to read – ok, maybe not the whole world, but your target audience at least!
Who Is Your Audience?
It’s important to know your audience as for example; your press release on extractor fans is unlikely to tickle the fancy of Bird Watching Monthly. This is where the skill of personalisation comes into play – a result of which could ensure your press release is a complete success.
Chop and Change
Be prepared to see your ‘piece of art’ press release changed beyond belief. No respected publisher will circulate your press release precisely how you submitted it, so try not to take it personally when you notice just how many changes have been made!
Availability Is Key
Do ensure that you are available for phone calls and enquiries when they come flooding through. It will only be a matter of time before you begin to gain both calls and emails regarding your latest product/service etc. so be ready!