Three Simple Steps to Convert Your Website into a Lead Generating Machine
If you want to increase your presence online in today’s competitive and fast-paced market, it takes more than an attractive website and informative content to gain the lead generation you need. If you want to gain great results and fast, the answer is to optimise, optimise, optimise.
Every time a search term is entered into a search engine, such as Google, they browse through millions of websites and pick out the most fitting ones within seconds. This is completed via a complex selection of algorithms which regulates the level of unique content, unique design and the related keywords on each website. So, if you want to build a significant presence on the internet and beat your rivals, it is essential that you please them by completing the following 3 steps below;
1) Choosing the Right Keywords
Keywords work as the groundwork of Search Engine Optimisation, yet without the right keywords, this process is pointless. The keywords you should be looking for are the words and phrases that describe the main concepts of your brand, product or service. So, if you sell LCD TVs, your website’s keywords could be ‘LCD’, ‘LCD TV’ and ‘TV’. Each keyword has a different level of worth in the search engine – some have a far higher value than others, which is why the relevant keyword research is essential in order to choose the most effective keywords for your business.
If you want to optimise your site effectively, selecting the right keywords to feature in your site content, blogs and so on is an essential process. Key phrases need to be general enough that web users are likely to type them into their search engine, whilst also being specific enough that your competitors do not outshine you. Let’s demonstrate this with toothpaste. If your keyword was simply ‘toothpaste’ you will find that leading brands such as Colgate already dominate the search results with this keyword, yet if you start to be a little more specific with a term such as ‘whitening toothpaste’ or ‘fluoride toothpaste’ this may be more effective for your site.
In order to evaluate the best keywords for your site, we recommend that you draw up a list of around 20-40 keywords, whether they happen to be one single keyword, or a two or three key phrase that best describes your business, product or service. Aim to choose realistic keywords that you can imagine a web user typing into a search engine – perhaps pretend you are the user searching for one of your own products. Additionally, it is worth playing on your chosen keywords, as the keywords are grammatically precise, for instance ‘whitening toothpaste’ and ‘whitener toothpaste’ could both be applied to your keyword campaign if both have a high level of worth, whilst if one is far higher in worth than the other, it is crucial that you include the CORRECT key phrase in your content, otherwise your search rankings could suffer catastrophically.
2) Are Your Keywords Worthy?
Having drawn up a list of keywords, the next step is to determine the worth of your specified keywords. This can be achieved with ease by using the right tools, including free services such as ‘Google Adwords’ or for a paid tool such as ‘WordTracker’. Each of these tools will explain just how frequently each of your keywords are used. By paying for this service, the results will be that much easier to understand whilst also providing you with alternate terms that may be may turn out to be more effective.
No matter on the tool you choose – be it the paid or unpaid option – it is imperative that you understand the results you are presented with otherwise you run the risk of choosing the wrong ones. Choosing the right keywords for your site will help to directing more traffic and custom to your site, so it is a process that needs your undivided attention. Don’t be fooled into always selecting the keywords that have been searched significantly more times, such as 750,000 a day, instead aim to choose keywords that influence your audience to your site. Once you have decided upon the right keywords for your business, you then need to compile a second list of key phrases that will appeal to a wide audience. For instance, if you discover that ‘hand sanitiser’ is a good keyword for your hygiene business, then ‘instant hand sanitiser’ could make for an effective key phrase along with ‘no rinse hand sanitiser’.
After you have compiled a key phrase list, it is then time to make yet another list, but this time of possible queries people may type into the search engine in order to locate your company, otherwise known as ‘long tail’ phrases. If your site can match a full query word-for-word, you will jump to the top of the search rankings. As stated before, it is beneficial to try and see things from your customer’s point of view. Think about the possible terms that they may search for and add them to your list.
3) Achieve A Long-Lasing Web Presence
Having compiled three lovely lists of keywords and phrases, it is now time to work out which other businesses are using the same ones and then to formulate a plan in which to differentiate yourself from them. For those of you with a new website, you will be hard pushed to beat those of your rivals who have websites that have been established for many years brimming with valuable keywords. Yet, if you are able to gain success through long tail searches, you could make a name for yourself and fast! When referring to a long tail keyword, we are referring to a search phrase with 3 or more words that gains monthly searches, but that is not taken advantage of by other site owners.
By taking advantage of such long tail keywords, you can put your site on the map, enabling you to compete against far larger companies. Of course, this doesn’t mean you should forget about your primary keywords – especially after spending so long researching them – as after all these are the fundamental words that allow your site to be defined by the search engines. Yet, by adding a number of ‘long tail’ phrases, your site could stand out above many others.
Having completed the three steps above, you should have your three lists at the ready, consisting of; keywords, key phrases and long tail terms. With each of these tasks complete, there is only one further step that requires your attention; content. The more high quality content you have, the better. It is important that you distribute your content evenly throughout a minimum of five pages whilst writing and featuring a regular blog – allowing you the opportunity to add more valuable keywords to your web database.
If you aren’t comfortable writing your own content, why not pay a professional to write it for you? One thing is for sure, whether you write the content yourself or not, once your valuable keywords begin filtering through your site, it’s only a matter of time before you achieve long-lasting web presence.