SEO Laws – Do You Abide By Them?
There is a great deal of information out there regarding Search Engine Optimisation (SEO), yet the majority of it is not worthy of your time, nor your effort trying to understand it. Many of the resources you find online are purely there in order for scam artists to make a fast buck or two. The last thing you want to do is pay for information that can be accessed freely. Here, we have compiled ten SEO laws to help ensure you abide by them.
1) The On-Site SEO Law
If you want to save yourself tons of time and stress, getting your on-site SEO right initially will allow you to do just that. Sites that are not optimised effectively will only result in loss of traffic. Just think, it’s far easier to get things right to start with, as opposed to digging for errors in the future.
2) The Fresh Content Law
Avoid generating mediocre content purely to fill your site, instead aim to add value to your site with high quality content that informs your audience. Effective content that’s produced on a frequent basis will benefit your site greatly as not only will it help with your search traffic, but with branding too. Set your standard of content high by gauging, would I re-tweet this?
3) The Relationship Building Law
It does not stop at high quality content. You also need to work at building the right relationships. This can be achieved by communicating with your customers effectively, but also by communicating with your partners – by doing so, you can address any concerns of theirs.
4) The Link Building Law
Link building is an essential factor of off-page SEO, as it’s these influential links that let search engines know that your site is a specialist in its niche. Links assist in helping your site rank for specified keywords distributed throughout your site and should be a continual process, rather than a one-off.
5) The Keyword Research Law
Completing keyword research is a significant procedure in the development on any website. Keyword research enables you to find the answers to things such as what your audience is looking for, how your site should be structured and the keywords you can link build for as well as many other important factors of your website.
6) The Competitive Analysis Law
Competitive analysis means the research and collecting of data of your rivals, then based upon what you discover, deciding what the appropriate action is to take. From completing the relevant competitive analysis you can discover what your rivals are doing that you are not and whether you can gain any opportunities from their online tactics.
7) The User-Friendly Design Law
It is imperative that you opt for not only a great looking website, but one that is user-friendly too. Effective usability and a site that’s easy to navigate around will enable your audience to enjoy surfing your site more, whilst boosting your conversion rates.
8) The Analytics Law
It is important to measure all that you do. You can discover plenty of actionable data to improve your site via your analytics, which help you to fully enhance your site. For instance, you can discover what your largest source of traffic is from your analytics. You can also find out other vital data including what is your highest converting keyword and page. The data you discover from your analytics is what helps to make your marketing strategy a successful one.